Business Development

I help teams build a repeatable pipeline and a sales process that converts - as fractional leadership, a sprint to build the system, or hands-on execution.

More qualified meetings

Cleaner pipeline and clearer forecasting

Better conversion through the funnel

A process the team can run consistently

Targets, team structure, process, cadence, coaching.

ICP, lists, messaging, sequences, multi-channel cadence, reporting.

Outreach, meetings, deal progression, closing support where needed.

How it works

. Diagnose

. Build

. Execute

. Embed

ICP and prioritised segments, outreach sequences, CRM stages, weekly dashboard, playbook basics, coaching rhythm.