$40m+ annualised revenue

Scaled eZhire from single-digit millions to $40m+ as Chief Operating Officer.

Pre-revenue → ~$20m

Built CircuitHub's revenue function from pre-revenue to ~$20m as Chief Revenue Officer.

30% → 50%+ conversion

Lifted City Index new-customer conversion as Head of Global Sales.

70+ person teams

Built and led international sales teams across eight markets.

There's a gap between founder-selling and a full-time CRO.

The founder cannot keep selling every deal. The team you've got may not yet have the seniority to fix the sales motion. A full-time CRO is expensive, slow to ramp, and risky before you know exactly what you need. Outsourced lead gen rarely understands your buyer. I help companies bridge that gap with senior commercial support across sales execution, sales leadership, lead generation, and fundraising.

Old way
  • Hire a £250k+ CRO based on a CV
  • Wait 6-12 months to see if they ramp
  • Pay full-time salary to find out
  • Hope they understand your stage
NEW way
  • Bring in a senior operator who's done it before
  • See pipeline movement in weeks
  • Pay only for the time you actually need
  • Work with someone who's been at your stage three times

Four ways I can help.

I work with B2B companies that need senior commercial support across sales execution, sales leadership, outbound lead generation, and fundraising.

Carry the bag — without the full-time hire.

A senior salesperson on retainer, opening enterprise conversations and closing deals — especially when you're entering a new market.

Best for
  • Companies entering a new region (US into Europe, Europe into MENA, UK
    into the US)
  • Founder-led businesses where the founder can no longer sell every deal
  • B2B teams targeting enterprise accounts but lacking senior-level firepower
  • Teams that need traction before hiring internally
What I do
  • ICP definition and prioritised target account list
  • Founder-style outbound — email, LinkedIn, warm intros
  • Discovery and demo calls with senior buyers
  • Deal progression and closing support
  • Direct prospect feedback that sharpens the product
Proof

CircuitHub — acquired and scaled enterprise accounts including Google, Meta, Amazon, Netflix, Microsoft, NASA, SpaceX, Tesla, Toyota, and Ford as CRO. Took the company from pre-revenue to ~$20m.

See the case study
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Build the team, the process, & the operating rhythm.

Stand-in VP Sales or CRO. Sales leadership, structure, and accountability without hiring a full-time leader.

Best for
  • Startups building their first sales team
  • Founder-led companies moving beyond founder-led sales
  • Companies with 1-5 reps and weak structure above them
  • Multi-market businesses needing consistent operating discipline
What I do
  • Sales audit and clear plan with priorities, owners, and operating rhythm
  • Hiring plan, scorecards, and interview process
  • KPIs, dashboards, and weekly cadence
  • Pipeline reviews and coaching for existing reps
  • Compensation plan design
  • Tooling stack review (Salesforce / HubSpot, enablement, BI)
  • Board-ready commercial reporting
Proof

eZhire — built executive ownership across Sales, GMs, Operations, CS, Compliance, HR, and BI as COO. Implemented company-wide OKRs and KPI frameworks. Scaled from single-digit millions to $40m+ annualised and from sub-100 to 400+ headcount.

See the case study
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Build the outbound engine that fills the pipeline.

A repeatable outbound system installed in your team — multi-channel sequences that book qualified meetings, not just opens.

Best for
  • Companies with strong product, weak top-of-funnel
  • Founders who've tried outbound and got poor results
  • Teams about to hire SDRs and wanting the system built first
  • Businesses entering a new market
What I do
  • ICP, segmentation, and account prioritisation
  • Account and contact list building
  • Cold-email infrastructure: domains, warmup, deliverability
  • Cold-email infrastructure: domains, warmup, deliverability
  • Messaging, sequence writing, A/B testing
  • Reporting and weekly optimisation
  • Handover to a junior SDR or VA team
Proof

Quiqup — built the first commercial teams post-seed across Lead Generation, Business Development, and Account Management. Signed and scaled Tesco, Burger King, Gap, and Whole Foods

See the case study
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Run a tighter fundraising process — equity or debt.

Investor targeting, outreach, and process discipline so a raise doesn't consume the founder.

Best for
  • Seed to Series B founders
  • Companies raising in the GCC, UK, or US
  • Founders wanting to keep building the business while the raise runs
What I do
  • Investor target list — equity and venture debt
  • Investor target list — equity and venture debt
  • Structured investor outreach
  • Fundraising CRM and process
  • Update cadence with prospective investors
  • Meeting preparation and follow-up discipline
  • Raise coordination across the round
Proof

Operator behind investor-grade commercial stories — including eZhire (single-digit millions to $40m+) and CircuitHub (pre-revenue to $20m with enterprise accounts including Google, Meta, and SpaceX).

See the case study
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The Cold Outreach Playbook

I work with B2B companies that need senior commercial support across sales execution, sales leadership, outbound lead generation, and fundraising.

Stack of books titled The Cold Outreach Playbook by EA Partners with an arrow design on the cover.

Playbook

  • How to define your ICP before writing a single email
  • How to build target lists that are worth contacting
  • How to structure cold email and LinkedIn outreach that doesn't sound like cold email
  • The deliverability fundamentals nobody teaches you
  • How to track replies, meetings, and qualified opportunities
  • The three mistakes that kill 80% of cold outbound
Thanks! Your Playbook is ready.
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How I work

I work with B2B companies that need senior commercial support across sales execution, sales leadership, outbound lead generation, and fundraising.

  • 01

    Understand the commercial goal

    We start by getting clear on what you're trying to achieve: more sales conversations, a new market, a stronger sales team, a better outbound motion, or a funding round.

  • 02

    Define the target

    We clarify the market, ICP, buyer profile, investor audience, sales motion, or pipeline gap. This makes the work focused from the start.

  • 03

    Build the system

    Depending on the engagement, this might mean outreach lists, CRM structure, sales reporting, messaging, sales process, team cadence, or fundraising pipeline. A clear plan with priorities, owners, and operating rhythm — not a 200-slide deck.

  • 04

    Execute and improve

    Depending on the engagement, this might mean outreach lists, CRM structure, sales reporting, messaging, sales process, team cadence, or fundraising pipeline. A clear plan with priorities, owners, and operating rhythm — not a 200-slide deck.

Results, not slides.

Logo with stylized white letter Z and the word hire on a black background.
$0 → $40m + annualised at eZhire.

Joined as Chief Operating Officer at a Dubai-headquartered on-demand car rental platform. Held executive ownership across Sales, General Managers, Operations, Customer Service, Compliance, HR, and Business Intelligence. Opened Saudi Arabia, launched dispatch centres, scaled the team from sub-100 to 400+, and grew annualised revenue past $40m.

Operations
sales leadership
market expansion
Read The Story
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CircuitHub company logo in white on transparent background.
Pre-revenue $20m annuali sed at Circuit Hub.

Chief Revenue Officer and Head of Sales at a US/UK online PCB manufacturing platform. Built SDR, AE, account management, customer success, and support functions from scratch. Acquired and scaled enterprise accounts including Google, Meta, Amazon, Netflix, Microsoft, NASA, SpaceX, Tesla, Toyota, and Ford. Established OKRs, company values, and 360 reviews across a globally distributed team.

revenue buildout
enterprise sales
GTM
Read The Story
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Bold block letters spelling CITYINDEX in white on a black background.
30% → 50% + conversion at City Index.

Head of Global Sales at a UK-listed derivatives brokerage. Promoted from Sales Executive to Team Leader to Head of Global Sales. Managed 70+ sales staff across seven countries, built the customer retention desk, and improved new-customer conversion from around 30% to over 50% through redesigned onboarding, sales coaching, and process discipline. Served institutional and private clients including Barclays, TD Waterhouse, and Halifax.

sales leadership
conversion
process
Read The Story
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What founders and CEOs Say.

Helping founders, sales teams, and growth-stage businesses

build commercial momentum across multiple markets.

Red double quotation mark symbol.

Oliver built our appointment-setting engine room. We gave him big targets. He smashed them.

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Rory Dyer

Head of Sales – CleanHub

Red double quotation mark symbol.

Oliver came in to build our go-to-market sales org when we were a single-digit headcount startup. Over five years, he transformed our customer-facing business, winning hundreds of new logos, including scores of the world's biggest companies.

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Andrew Seddon

Founder & CEO – CircuitHub

Red double quotation mark symbol.

Oliver took our best-in-class UK sales department and translated that performance across our global offices, from New York to Shanghai, fostering a high-performance sales culture all the way.

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Mark Preston

CEO and Executive Chairman – City Index

About Oliver

I'm Oliver Williamson, a commercial and sales leader with experience building revenue teams, opening new markets, creating outbound systems, and scaling operations across multiple regions.

I've worked as a Chief Operating Officer, Chief Revenue Officer, Head of Sales, and Sales Director across technology, mobility, manufacturing, fintech, logistics, aviation, and financial services. My work has covered the full customer lifecycle: prospecting, SDR, AE, account management, customer success, support, revenue operations, sales leadership, and international expansion. 

British, based in Dubai and London. I work with B2B founders and CEOs across the UK, US, Europe, and the Middle East. 

I run EA Partners because the strongest commercial leverage at most stages comes from having a senior operator on the team — not on the org chart.

Let's talk
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Let's talk.

30 minutes. Free. No pitch — just a practical conversation about where you
are, what you need, and whether I can help.

Trust signal underneath: Scaled revenue, built sales teams, opened new markets, and led commercial functions across startups, scaleups, and international businesses.