Business development services cover pipeline creation, partner outreach, market research, account targeting, and early sales qualifications. For tech firms, this often includes building ICPs (ideal customer profiles), mapping buying groups, and running outbound sequences.
Consulting focuses on diagnosis and strategy, defining the right market, proposition, pricing, and routes to market. Outsourced BD services execute the plan: generating leads, booking meetings, and progressing opportunities.
Useful when entering new markets, repositioning the offer, or resetting a stalling pipeline. A consulting firm brings external benchmarks, a structured approach, and hands-on support to build a realistic roadmap.
An external team handles outreach, qualification, and meeting generation. This reduces hiring risk and gives founders predictable top-of-funnel activity.
Support usually means ongoing operational help (e.g., list building, CRM hygiene, outreach). Assistance is targeted, short-term help, such as preparing pitch materials or researching accounts.
You gain on-demand specialists, quicker ramp-ups, and lower fixed costs. It works well for early-stage and international teams to test a new market.
GTM consultants align product, marketing, sales, and pricing into a single plan. Deliverables typically include ICPs, messaging, channel strategy, sales process, KPIs, and a tailored market entry plan.
Frameworks organise decisions. Common steps include market segmentation, value proposition design, customer journey mapping, channel design, and forecasting.
Critical when launching a new product, entering a new geography, or moving upmarket into enterprise accounts.
Sales enablement ensures enterprise reps have the right collateral, tools, playbook,s and training. It reduces ramp time and increases win rates.
A platform that centralises content, messaging, battlecards, and training workflows. It helps standardise enterprise selling motions across regions.
By tightening forecasting, pipeline hygiene, routing rules, compensation plans, and CRM automation. This removes friction so sales teams can spend more time selling.
The process of targeting technical and commercial buyers, identifying intent signals, and running outbound/ABM (account-based marketing) programmes to create qualified meetings.
Industry specialism, data quality, messaging expertise, multichannel outreach, and transparent reporting.
It accelerates testing, expands reach, and avoids the cost of building an internal team before you have a validated playbook.
A structured plan outlining which markets to enter, how to position the offer, which channels to use, and how to scale profitably.
They benchmark the market, assess competitive positioning, and design a pipeline engine. They often combine strategic diagnosis with practical sales execution.
When scaling beyond founder-led sales, preparing for investment, or entering adjacent markets.
They help refine the pitch, develop the financial model, prepare the data room, and target suitable investors. They also support outreach and deal management.
They reduce time spent on fundraising admin, sharpen the narrative, and ensure investor-ready materials.
Yes. Especially for financial forecasting, competitive analysis, unit economics, and building a credible go-to-market plan.
Scaling operations into new countries, including compliance, local hiring, channel partners, pricing, localisation, and tax considerations.
Use phased testing via channel partners, pilot customers, or distributor models before investing in local teams. Consider localised messaging and regulatory checks early.
Market sizing, competitive analysis, route-to-market design, partner acquisition, localisation support, and on-ground sales execution.
They refine propositions, improve targeting, run outreach programmes, improve sales processes, and help leadership design revenue strategy.
Look for sector experience, a practical track record, and clear deliverables, not just theoretical frameworks.
Yes. Many combine strategic planning with hands-on sales, lead generation, and partner development.
Services that align product, marketing, sales, and operations to unlock revenue. Often includes GTM design, pricing, ABM programmes, and partner strategy.
They specialise in commercial acceleration, focusing on pipelines, market entry, and repeatable sales motions.
Scale-ups, emerging market entrants, and B2B tech firms are preparing for the next funding round.
They improve sales execution: messaging, qualification, pipeline management, and forecasting.
By creating outbound sequences, optimising CRM workflows, and coaching SDRs.
More predictable pipeline, shorter cycles, and clearer visibility on win/loss drivers.
© EA Partners 2025. All Rights Reserved.
.svg)
